Sometimes people feel powerless, like their individual action does not matter. That is not true, it matters tremendously and it is enormously powerful, I am going to explain one of the reasons why.

When you make a decision it is not just you making that decision, it is also people like you making the same decision for similar reasons. No one exists in isolation or acts alone, every individual is part of many overlapping, interconnected, and interdependent groups, most of which they are not even aware of. When you make a decision you make it based on how you think and what you know (consciously or not). Other people like you will be in similar situations and make the same decision, you make it together.

This means that every action you take does matter because it is not just you, it is people like you doing the same thing. Your individual action might be tiny, but your collective action might be huge. If the only thing stopping you is that you do not think it will make a difference because it is just you, then do it, if you do it then other people will too, if you do not then they will not. You have the responsibility to make the decision and to do the thing, but in doing it, you will not be alone.

There are lots of reasons to vote and this is only one of them, but you should.

There is a dark side to the fact that you are not just yourself, you are a community, and that is that if others control the inputs to your community and target them carefully for every group, then you are not yourself, you are theirs.

Think carefully, think twice, install an ad-blocker and make your decision.

Now that sounds horribly patronising, which it is, and so this academic is going to get off his ivory tower with his simplistic notions and go and do some work.